Hot Press is a gourmet panini shop located within the heart of the Mission District in San Francisco. This no frills restaurant serves it's customers with simplicity and warmth and that's something the owner was adamant about reflecting in the logo.

The Project

This design required a modest and discernible logo that would be used across all branding materials, including store signs, menus, product packaging, and website.

THE Solution

The end of the project resulted in a slender logo with warm tones and subtle diagonal lines in the background that resemble panini press marks.