Motor Authority

Motor Authority launched in 2006 as a small enthusiast website geared towards new vehicles and industry news, with a bias toward performance and luxury vehicles. Since then, Motor Authority has grown to become one of the internet’s most respected automotive sites within the industry and among its long-time followers.

The Project

The goal with this project was to take the outdated Motor Authority design and create a fully responsive website without sacrificing ad revenue or user engagement. The new design also needed to adhere to the guidelines of the online editor and it's restrictions on content.

THE Solution

The final product offers ideal viewability across all desktop and mobile devices, without scaling down ad placements or ad volume. An entirely new article page was designed to better showcase the custom written content provided by Motor Authority editors.