Wheel World

At the time this project was taken on, Wheel World's website was difficult to use and often times frustrating to shop on. Information on products and store specials seemed to blend into each other, creating confusion and ultimately being overlooked. This project aimed to address those issues and present a new online presence for Wheel World.

The Project

The focus of this design was to revise the user experience by restructuring their existing content into a newly devised design system that allows users to frictionlessly browse and purchase products from the site.

THE Solution

A brand new layout places all of the important product information into easily accessible locations and standardized modules were created to raise awareness for seasonal advertising campaigns.